Saabira Chaudhuri
In the article Philip Morris Stock Sees Worst Day in a Decade on Declining Cigarette Volume, Saabira Chaudhuri explains how the shares at the Morris stock declined by 16% and dragged down other tobacco companies with it. Chaudhuri uses an informal diction with simple words such as "quickly" and "steady decline". The informality of the diction allows a wider variety of readers to comprehend the article. The author has a significant emotional attachment to the topic due to her role as a young woman controversial journalist in society. Also she was directly effected by the drop in the stock. Chaudhuri appeals to ethos when citing quotations from Martin King, who is Phillip Morris' finical adviser and by using polls and graphs from sources such as Thomas Reuters. This appeal to ethos provides validity and credibility to the story she is reporting. Chaudhuri uses a simple sentence structure to help younger readers comprehend the article better because smoking is a controversial issue in the younger generations. The speaker of the article is a young journalist who covers stories of consumer goods and retail for the Wall Street Journal in London. The occasion of the article is the large drop in the Phillip Morris stock, which is a tobacco company. The audience of the article is the younger generations, economists, and interest groups who want the ban of tobacco products. The purpose of the article is to inform readers of the Morris stock decline and the reasons behind the plummet. The subject of the article is the Phillip Morris stock, a tobacco company, which has recently experienced a sharp fall of their stock. The tone of the article is condescending.