Lara Reilly in her article Diageo Halts Snap chat Ads Over Age-Targeting Concerns, explains how snap chat users were inappropriately targeted with an alcohol filter and now they have stopped advertising until the situation can be dealt with by using a formal and factual diction with words such as "breached" and "adequacy". The author has a mild emotional attachment with the topic of her article. She shows this by the amount of research and statistical facts put into her article. The author appeals to logos by stating "5% of its audience is under 18", when referring to the inappropriate targeted users of Diageo. The author also appeals to ethos by providing credible sources such as Advertising Standards Authority. The words, statements, and quotes used create a factual tone. The purpose of this article is to warn parents and snap chat users of the dangers and influences that may be on snap chat and the effects this could cause of a teenager. The author organizes her argument in chronological order beginning with how the situation came to be and ending with some solutions and warnings. The argument is that snap chat can be dangerous with their new advertising and that teenagers may be subjected to inappropriate ads. The speaker of the article is a concerned citizen of the United Kingdom looking to warn other parents and adults about snap chat and advertisement. The occasion of the article is that Diageo, an alcohol company, has recently posted a filter that many underage people saw, which could influence them. The audience of the article is concerned adults or people looking to see the effects social media could have on their kids and what they should look out for. The purpose of the article is to inform readers of the types of things young people are exposed to on social media. The subject of the article is how Diageo has recently exposed underage people to drinking on snap chat. The tone of the article is concerned and informational.
0 Comments
Leave a Reply. |
Author
Emma Lovell, a sophomore at NCHS, is taking AP Lang. Archives
February 2018
Categories
|